While conservation-minded messaging and sustainability are becoming more commonplace in the fishing and outdoor industries, there are a select few brands that continue to set the bar high for what it means to give back to the ecosystems and fisheries that support their business. Simms Fishing Products is one of those brands.

Today, two key players on the SIMMS team - Paul Nicoletti and John Frazier - swing by the Guide Post to chop it up about their fishing roots and how they aim to make the biggest positive impacts on a personal and brand level.

This podcast is presented by Costa Sunglasses.

Follow ASGA on Social to stay up to date on current events!

Instagram = @SaltwaterGuidesAssociation

Facebook = American Saltwater Guides Association